So far in 2018 we’ve had announcements that major corporate and wall street firms will be entering the crypto market. This includes Bakkt (ICE, Starbucks & Microsoft), Fidelity and TD Ameritrade. As these companies setup their crypto trading and custody services you can expect to start seeing marketing follow their launch. in order to build a brand and drive demand, businesses need to market their services and products. These companies will be bolstering their marketing budget to have crypto tv commercials, radio, print, digital and billboard ads appear to the public. At the end of the day they are in the market to make money and will need a return on their investments.
The first to launch will be Bakkt on January 24th, 2019. Bakkt is a global exchange for both institutional and retail investors and will allow you to buy, sell, store and spend your crypto. Their partnership with Starbucks allows for Bakkt app users to easily spend their crypto, in-directly via fiat conversion, in any Starbucks location. With big brands such as Starbucks and Microsoft behind it expect Bakkt to launch an aggressive marketing campaign. Both Fidelity and TD Ameritrade’s crypto services will be live in 2019.
We can also expect to see smaller crypto exchanges doing aggressive marketing as well. So far there have been small marketing campaigns from some exchanges such as eToro, Coinsquare (see below)
As an investor in crypto you need to keep an eye out for this as crypto will be pushed into the mainstream and this means potential price increases and profits to be made.